- Marketing Games
- 2. Nov
Unlock the 007 – Coke Zero
As part of the Bond Integrated Marketing campaign that was developed by Coca-Cola’s North West Europe and Nordics business unit to support Coke Zero’s association with the newest Bond movie “SkyFall”, we [Coca-Cola] launched an online video to drive engagement and conversation around the central campaign idea of ‘Coke Zero drives you to unlock the 007 in you’.
The video was shot at the Central Station of Antwerp in Belgium inviting real consumers to unlock the 007 in themselves and overcome their personal 007 mission to win exclusive tickets for this year’s most anticipated movie, “SkyFall”.